In the above graph, you can see when interest peaked and waned. In this example we want to capture recent trends, so let’s go with past day. You can narrow your search based on location and the time period you want to search, going back as far as five years or as recently as four hours. Since it’s currently National Hispanic Heritage Month, let’s try that. But the biggest tool is your own searches. These are useful tools for getting a broad overview on what people care about right now. As of this writing, they’re offering data on the late Queen Elizabeth II and the WNBA playoffs along withlists of trends by geographic location. Google offers trend roundups on a variety of topics. It’s easy to geolocate and narrow down search trends to various countries or even states. Google Trends is a free utility that shows what people are searching for. Here are a few tips and tricks for tapping into the power of Google Trends to fuel your writing. This includes which words they use and what questions they have, vital bits of data that will help you better understand your audience - and how to create content that speaks to them. Google’s Simon Rogers lists some helpful examples of using the data for storytelling, such as putting trends into context or isolating them by state or city.But with Google Trends we can see what groups of people are wondering around any given topic. There are many ways to use it for search engine optimization. KeywordTool.io offers a handy filter to limit the results of a keyword and to find rising trends containing it.Įxplore Google Trends. KeywordTool.io shows on one page all related trends and the search interest of each. The Glimpse extension turns Google Trends into an actionable marketing dashboard, allowing the quick assessment of a target search query for additional content ideas and social media priorities. Glimpse is a freemium Chrome extension that adds search volume, related keywords and questions, and the most relevant social media channels (how often the query is used on each platform). Two that do are Glimpse and KeywordTool.io. Enhanced Trends Dataįew third-party tools use Google Trends data. “Related topics” and “Related queries” - such as this example for the keyword “ecommerce” - can identify keyword optimization opportunities, including time-sensitive topics. Selecting a particular country or state shows related topics and queries in that locale.įor example, here are the related topics and queries for “ecommerce.” Clicking each topic or query in the lists produces more Google Trends results. The tools can also identify time-sensitive topics to catch the rise of search interest. “Related topics” and “Related queries” provide a high-level view of Google’s understanding of your target subject. Used by people who also search on the target query.īoth can be filtered by “Top” (i.e., most popular) and “Rising” (i.e., biggest volume increase). Categories and entities that Google considers relevant to the query. It identifies what Google considers relevant for each of your targeted queries by showing: Knowing how Google interprets each search query will help determine a page’s content for organic rankings. ![]() A date search indicates new Salesforce features in early 2018 and an announcement in late 2017 of a partnership with Google.
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